This is marketing with a special touch.

From 7 to 8-figures with 125% revenue increase in one year, scaling spend 25x at 4x MER

Petalura is a customer favorite, Chicago-based fashion brand for women over 40, born from the same team of creators behind the National Geographic online store. Our partnership drove aggressive growth and within one year, we helped this brand get from 7 to 8 figures, more than doubling its revenue.

After two months of promising results on Meta Ads, we faced an immediate challenge: the Spring Mail Catalog couldn’t go to print, leaving Meta as the main paid channel to drive the forecasted sales for the month. We rapidly 3Xed our spend, still achieving 4.8X MER that month and proving that measurable success was possible with Facebook Ads at scale. By the end of the year, we scaled Meta spend by a whopping 25X, while consistently passing 4X MER, and reaching 60% of new customer revenue at scale.

On the Retention side, our team developed an extensive Email and SMS Flow strategy.  Leveraging bi-platform acquisition, we successfully optimized and scaled their retention channels. We generated 183% Email List growth. We went from 0 to 3,800 SMS subscribers in under 3 months at 100X ROI, and generated nearly a quarter million dollars from SMS automations alone in 2023.

√ SCALING META SPEND 25X AT 4.8X MER, MORE THAN DOUBLING REVENUE IN ONE YEAR

√ FROM ZERO TO 3,800 SMS SUBSCRIBERS (POSTSCRIPT) IN 3 MONTHS AT 100X ROI

√ 183% GROWTH IN EMAIL SUBSCRIBERS IN 2 YEARS

√ NEARLY $500K IN REVENUE GENERATED VIA SMS AUTOMATIONS ALONE, IN ONE YEAR

300% revenue increase over 4 years, driving growth & acquisition for one of the largest headwear companies in the U.S.

When we partnered with Tenth Street Hats, the eCommerce branch of one of the largest hat manufacturers in the U.S, their online store was at its early stages, producing 6 figures. Over four years, our team has driven 300% growth with Meta Ads at scale. We launched our new funnel on National Hat Day, 3Xing single-day revenue compared to the previous year and marking the company's highest sales day.

After this initial success, we had to address a critical issue: a dangerously low website conversion rate, sitting at 0.88%. Our Rapid Graduation Testing process allowed us to nail a winning strategy that we still carry on 4 years later: a product specific funnel structured around sales-driving SKUs that we identified based on a matrix of price point, USPs, customer reviews and top performing ad variations. Redirecting prospecting traffic to specific Product Pages instead of Collection Pages led to a whooping 54% increase in conversion rate, now sitting at 1.3% or higher. 

After closing our first year with 129% YoY growth, we implemented an AI-powered bot to improve order tracking and customer engagement via Facebook Messenger. The following year, we achieved 50% YoY growth while adapting to new attribution models and establishing new tracking parameters post iOS 14. Fast forward to this day, we maintained 70% in new customer revenue at scale, driving best sellers with Product specific ads while focusing on ad creative rotation, video ads, UGCs and audience testing. Our 360 approach not only allowed us to consistently scale spend and leverage key growth drivers beyond Meta performance, but also informed inventory strategy, budgeting and marketing mix for the company year over year.

√ 54% INCREASE IN WEBSITE CONVERSION RATE THANKS TO PRODUCT ADS STRATEGY

√ LAUNCHED ON NATIONAL HAT DAY WITH HIGHEST DAY IN SALES IN COMPANY HISTORY 

√ YoY GROWTH AT SCALE WITH 70% IN NEW CUSTOMER REVENUE

√ REAL CUSTOMER UGCs ACQUIRED WITH VIDEOASK CAMPAIGN LED TO 25% LIFT IN FACEBOOK AD PERFORMANCE 

√ IMPLEMENTED AN A.I. POWERED BOT USING FACEBOOK MESSENGER TO STREAMLINE ORDER TRACKING

Six months to success: increasing Klaviyo revenue by 102% YoY for a baby brand

Parker Baby, a six-figure, family-run brand in the baby products niche, partnered with us six months ago to revamp their Email Marketing strategy. After launching a full new flow setup, the main challenge they faced was a low campaign Click-Through Rate and overall engagement. Here's how we flipped the script more than doubling Klaviyo-attributed revenue Year over Year. 

Once we had a newly redesigned email campaign template with optimized elements, language and structure, we customized the Unsubscribe experience for the user. This setup, combined with A/B testing and a data-backed email calendar, has led to staggering numbers compared to the previous six months.

• Campaign Placed Order Rate? Up by 35%.

• Average revenue per campaign? Up by 93%.

• Average campaign CTR went from 1.09% to 1.53%, which is a staggering 45% jump.

Each month we retained and re-engaged 30% of unsubscribing users that otherwise would have left, while Campaign Unsubscribe Rate dropped by 18% and Bounce Rate by 8%. All this with fewer campaigns to maximize deliverability and keep those emails hitting inboxes just right. 

Meanwhile, Flow metrics are soaring with 54% higher Conversion Rate, 36% higher Revenue per Recipient and 82% higher revenue from Flows; that’s YoY, not even including Q4 peak of sales, which we crushed. In November alone, our efforts led to a 142% jump in Klaviyo-attributed revenue compared to the same time last year. We set a whole new scoreboard.

√ KLAVIYO-ATTRIBUTED REVENUE UP BY 142% YOY DURING BFCM

√ 35% INCREASE IN CAMPAIGN PLACED ORDER RATE

√ 18% DROP IN UNSUBSCRIBE RATE COMPARED TO THE PREVIOUS SIX MONTHS

From $460K to $2M+ in revenue in one year scaling spend by 165% on Meta Ads, for an activewear brand

The secret sauce behind our strategy for Sweetflexx was a mix of relentless creative testing, broad targeting and targeting angles. We identified different pain points, needs and desires using customer sentiment analysis. Diving into customer language on social, comments, reviews, UGC and customer service feedback, we mapped all the key elements to further optimize ad copy and video hooks.

What exact words were customers using to describe their experience? What was their motivation behind each purchase? Are they parents, pet owners, travelers, outdoor lovers? Do they spend time on their feet at work? In order to scale, we needed to explore and market to a variety of personas beyond the classic fitness enthusiast and speak to them in their own words. Nurses, moms, bio hackers, fitness trackers, skiers, dog walkers — we unlocked unlimited audience pockets to combat rising CPMs. Social proofing winning creative allowed us to extend the life and performance of top performing ads at scale. 

With three record months in Q1, a year of expansion and a smashing Q4, we helped Sweetflexx position itself and scale their operations, going from $90K to $500K in monthly sales. Our 165% increase in Facebook Ad spend drove continuous growth allowing this business to hire new team members and invest in product development.

√ FROM $90K TO $500K MONTHS IN LESS THAN A YEAR

√ FROM 6 TO 7 FIGURES, DOUBLING YEARLY REVENUE WITH META ADS ALONE

√ METICULOUS PERSONA RESEARCH AND CREATIVE TESTING MADE 165% INCREASE IN META SPEND POSSIBLE WITH TOP PERFORMER ADS 

Skyrocketing Email performance & bumping email sales by 142% for a Wall Art company

Before partnering up with us, Holy Cow Canvas’ Email channel had generated only $36K in revenue. This growing 6-figure wall art company was missing out on a huge potential. In only 3 months, we went from 3% to 20% in revenue from Klaviyo, bringing in $128K via email alone! Yet, that was just the beginning. 

By the end of our first year, we achieved a whopping 540% increase in Klaviyo sales, more than doubling overall store revenue into 7-figures.

In a niche - wall art and push pin maps - that’s consistently challenging when it comes to retaining customers, such growth was possible thanks to a mix of highly optimized and A/B tested emails, creative content that leveraged real UGC and a subscriber acquisition strategy working like clockworks. 

Far from isolated wins, the next year we replicated our winning formula and doubled down on top performing strategies. Our optimized pop-ups acquired subscribers at an outstanding rate, ranging between 6% of 10%! 

So we did it again. We’re now closing the year with a 142% increase in Email revenue YoY and a record Q4! Not only did we generate a 70% growth in Klaviyo sales during November alone with the highest generating email campaigns in the history of the account, but we also maintained a high Deliverability score, keeping audiences engaged, clicking and buying.

√ FROM $36K TO $128K IN EMAIL SALES IN 3 MONTHS DURING OUR FIRST YEAR, WITH 540% INCREASE IN KLAVIYO REVENUE

√ 27,000+ ACQUIRED SUBSCRIBERS IN ONE YEAR WITH A 6-10% POP-UP OPT-IN RATE

√ MAKING A RECORD Q4 POSSIBLE WITH 70% HIGHER EMAIL SALES THAN LAST YEAR

√ CLOSING OUR SECOND YEAR WITH 142% INCREASE IN EMAIL REVENUE 

Scaling DTC Sales for the largest independent bath & body retailer in the U.S.

Consistently scaling online sales for one of the largest independent bath & body retailers in the U.S. since 2018. From a 700% increase in ad spend during competitive Q4, to a steady 5-8x ROAS, to off-the-chart performance during the the pandemic. Read more.

From stagnant sales to profitable growth with 60% in new customer revenue for a B-Corp

Prosperity Candle is a true force for good, with a story behind every candle they pour. This Certified B-Corporation has been creating opportunities for women artisans since 2009, employing and training refugees to help them thrive. Now featured in Daniel Goleman’s book “A Force For Good” and recognized as a Best For The World small business by B-Lab.

They deserve marketing with a special touch: we needed to craft mission-driven messaging that would also drive consistent sales and growth. After working together back in 2016, we joined forces yet again to drive growth post iOS-14. 

In 2023, we faced several challenges: their transition to a fully redesigned website on Shopify 2.0, a stagnant email list, low AOV and conversion rate below 1%. After a deep dive into the company’s numbers and profitability, we mapped new KPIs and developed an all-round strategy across Paid Social and Retention. That meant a new email flow setup, a new approach to email campaign structure and design, relentless ad testing on Meta to identify a path to higher AOV, lower CAC and overall profitable growth.

Every detail went into the mix. We singled out a handful of SKUs with the perfect price point to drive the majority of the sales, with the right creative mix. We tested multiple incentives for first time customers until we nailed the offer that would maximize subscriber opt-in rate and new customer revenue. We helped simplify their value proposition and product category UX.

Once all pieces aligned, we doubled down on our efforts and we crushed their Q4 targets. In one year, we drove a 56% increase in sales and achieved a 76% increase in November sales alone at 3.5X MER, compared to 2022.

√ MORE THAN DOUBLED KLAVIYO SALES YEAR OVER YEAR

√ 56% INCREASE IN YOY SHOPIFY REVENUE WITH PAID SOCIAL & EMAIL EFFORTS

√ 27% HIGHER KLAVIYO REVENUE IN NOVEMBER THAN PREVIOUS YEAR

√ TAKING NEW CUSTOMER REVENUE FROM AN AVERAGE OF 20% TO 60%

$450K in SMS generated revenue, in one year

When we first introduced Keratin Salon Direct to Postscript, our efforts were already established on the Email front generating 30% of their revenue from Klaviyo. Yet, this haircare brand was looking to inject additional sales into the business, without burning their existing email list.

We went from launch to money in no time: from 0 to 3,569 subscribers with $110K in SMS attributed revenue in 3 months and 90% Monthly Retention Rate. SMS Marketing quickly became a success story, with campaigns reaching over 10% Conversion Rate. In one year, between campaigns and automations, we acquired over 12,000 subscribers and generated $450K in revenue, from SMS channel alone.

Fundraising for the first Afro-Latina candidate running for L.A. City Council 2020/2024

A video-heavy Facebook and Instagram Ads strategy was the winning factor in the fundraising campaign that generated 3X MER for the first Afro-Latina candidate running for Los Angeles City Council in 2020 and 2024.

While optimizing for multiple objectives to generate donations, merch sales, volunteer participation and overall candidate awareness, our team structured a funnel to maximize geo-targeted reach in the Los Angeles area.

After A/B testing different angles for both English and Spanish-speaking audiences, we identified the cornerstones of our online campaign and further guided content creation for Aura Vasquez.

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