Last week I had an interesting conversation about Email Marketing for eCommerce with Matt Johnston on his latest Guide Social Podcast episode.
Matt and I met a couple of years ago in Fiji at the yearly Agency Mastermind that Cat Howell and team organize every year. He’s a force of nature: a viral video conversion expert, author of “Producing Empathy” and CEO of Guide Social. Matt helped invent the format, system, and science of viral videos in the publishing world at Business Insider, NowThis, New York Magazine, Men’s Health, and others.
Oh, the world has changed so much since the last time we saw each other, so we got together to chat about the state of Email Marketing, digging deeper into Klaviyo and best practices. At Remotely, we are Klaviyo Master Silver Partners, having helped DTC brands and other agencies better leveraging the platform and scale, often adding 30% to 40% to their online store revenue bottomline.
Now that everyone is freaking out about the impact of iOS14 on media buying on Facebook, Snapchat, TikTok and Google Display, among others, we’re seeing a huge influx of Email Marketing requests. Agencies are pivoting to include Email in their offering and eCommerce owners are rushing to grow their email lists and identify new ways they can target and capture audiences outside of these platforms.
If you’re getting started with Email or you’re wondering if your current performance is up to par, give it a listen; in this episode we discuss:
Why Email is more important than ever in the digital marketing mix
The most common mistakes in a Klaviyo setup and how to avoid them
The key and most essential Email Flows that any eCommerce brand should have (at the very least) to build their brand and generate revenue