How can DTC brands adapt and use AI to grow? What’s the best content strategy for e-commerce right now? As Q1 wraps, we’re reflecting on how to stay competitive through smarter marketing. Discover the AI tools we’re exploring, how to build trust with first-party data, and how to use Instagram beyond the feed to drive full-funnel results. Take a peek at what’s shifting, what to try, and a few key takeaways to help you navigate change and strengthen your growth strategy.
After the BFCM discount splurge, customers are so tired of the salesy-marketing-lingo, they almost get numb to it. However, now is when consumer shopping intent is still high, cost of advertising is lower and email inboxes get quieter. Q5 is full of low-cost / high-profit opportunities. So how do you keep your audience engaged and buying? How do you sell without selling? How do you provide an incentive that is of actual value? Get creative with your messaging and offering: here are at least 5 ways to optimize your Email Marketing strategy in Q5.
Returns are getting so expensive for DTC brands. Particularly after the holiday season, return rates for apparel alone can soar to around 30%! As a DTC brand, addressing and reducing product returns head on is crucial for maintaining profitability, customer satisfaction and LTV. These are 6 actionable strategies that can help you reduce return rates.