DTC Owners, Shopify Founders, CEOs and Trailblazers

Ready for the big shift in 2024? Turn your brand into a dominating, profit-generating force this year.

Team up with the performance growth squad that have been the propelling force behind fast-growing Shopify stores, top independent retailers and leading entrepreneurs in the DTC space, for years.

Please Note: we’re only humans : ) We limit our client intake each quarter to maintain our commitment to quality for existing partners. Secure your spot - CLICK ON THE LINK ABOVE.

Hear from fellow founders. Their success can be your success.

IT ALL STARTS WITH OUR PROVEN PROCESS.

Our 6-step Strategic Planning Process has been optimized over time, after years of trial and error helping stores grow into 7 & 8-figure brands.

We don’t just create ads and emails that convert. We dig deeper to build a strategic roadmap designed around your financial metrics, your specific marketing mix and your customers. During the first phase, we develop a precise strategy based on data and customer research. In the second phase, we test and then execute following the parameters and goals we established.

1.Access & Collect

We begin by gathering all the assets, data and relevant information from your business in a seamless onboarding process. This is where we review key business metrics, creative assets and brand guidelines, product information and more, that will help us develop strategy and timeframes.

2.Aggregate & Analyze

We dive deeper into a preliminary audit and historical analysis. We review your historical and current performance, your P&L, financial KPIs and funnel metrics, then aggregate data to get a clear picture of where you are. At this stage, we identify red flags and opportunities, and set clear targets.

We look at key elements: product type, AOV, Conversion Rate, your offer & USP, buying cycle, returning customer rate, advertising budget, your unique marketing mix and brand awareness.

These factors will help us shape an ad-hoc strategy based on your growth objectives.

3.Sentiment Mapping & CX

Understanding who your customer really is: personas, angles, pain points. All this is crucial to identify your target audience and craft converting messaging that resonates. We first map your customer experience, digging into comments, reviews, objections, complaints, bottlenecks. This research lays out a sentiment analysis that helps us incorporate how your customers talk about your brand into your own messaging and targeting.

4.Strategic Framework & Funnel Mapping

This is what all our research funnels into - no pun intended. We determine the most viable account structure, acquisition strategy, targeting and budget allocation for initial testing and likely to deliver profitable results.

5.Creative Development

This is where our research, mapped strategy and your available assets come together: on-brand ad creative that is designed to convert. We scan your raw assets as well as your performing creatives on organic social, and craft copy and ad creative to tackle specific testing variables.

6.Four-Step Execution

This is where the transformation begins and we put our research and strategy to the test - literally. 

Our Rapid Graduation Testing process allows us to A/B test, validate and social proof multiple variables within a relatively short timeline. Because your spend is on the line, we test and iterate quickly to identify winners profitably:

√ top-performing audiences
√ messaging angles
√ headlines
√ acquisition offers
√ ad formats and creatives
√ destination URLs

Once the first winning variables have been identified, we’re ready to establish our metric baseline: CPA, Conversion rate, AOV, MER and budget recommendation. At this stage, we keep iterating our tests and refining our approach, before we can start scaling based on your target KPIs.

How do we measure success?

We track key growth and performance factors daily, weekly and monthly.

MER, nCPA, NEW CUSTOMER REVENUE %, YoY GROWTH, ROAS & MORE.

We have done it time and time again.

From 7 to 8-figures with 125% revenue increase in one year, scaling spend 25x at 4x MER

Petalura is a customer favorite, Chicago-based fashion brand for women over 40, born from the same team of creators behind the National Geographic online store. Our partnership drove aggressive growth and within one year, we helped this brand get from 7 to 8 figures, more than doubling its revenue.

After two months of promising results on Meta Ads, we faced an immediate challenge: the Spring Mail Catalog couldn’t go to print, leaving Meta as the main paid channel to drive the forecasted sales for the month. We rapidly 3Xed our spend, still achieving 4.8X MER that month and proving that measurable success was possible with Facebook Ads at scale. By the end of the year, we scaled Meta spend by a whopping 25X, while consistently passing 4X MER, and reaching 60% of new customer revenue at scale.

On the Retention side, our team developed an extensive Email and SMS Flow strategy.  Leveraging bi-platform acquisition, we successfully optimized and scaled their retention channels. We generated 183% Email List growth. We went from 0 to 3,800 SMS subscribers in under 3 months at 100X ROI, and generated nearly a quarter million dollars from SMS automations alone in 2023.

√ SCALING META SPEND 25X AT 4.8X MER, MORE THAN DOUBLING REVENUE IN ONE YEAR

√ FROM ZERO TO 3,800 SMS SUBSCRIBERS (POSTSCRIPT) IN 3 MONTHS AT 100X ROI

√ 183% GROWTH IN EMAIL SUBSCRIBERS IN 2 YEARS

√ NEARLY $500K IN REVENUE GENERATED VIA SMS AUTOMATIONS ALONE, IN ONE YEAR

300% revenue increase over 4 years, driving growth & acquisition for one of the largest headwear companies in the U.S.

When we partnered with Tenth Street Hats, the eCommerce branch of one of the largest hat manufacturers in the U.S, their online store was at its early stages, producing 6 figures. Over four years, our team has driven 300% growth with Meta Ads at scale. We launched our new funnel on National Hat Day, 3Xing single-day revenue compared to the previous year and marking the company's highest sales day.

After this initial success, we had to address a critical issue: a dangerously low website conversion rate, sitting at 0.88%. Our Rapid Graduation Testing process allowed us to nail a winning strategy that we still carry on 4 years later: a product specific funnel structured around sales-driving SKUs that we identified based on a matrix of price point, USPs, customer reviews and top performing ad variations. Redirecting prospecting traffic to specific Product Pages instead of Collection Pages led to a whooping 54% increase in conversion rate, now sitting at 1.3% or higher. 

After closing our first year with 129% YoY growth, we implemented an AI-powered bot to improve order tracking and customer engagement via Facebook Messenger. The following year, we achieved 50% YoY growth while adapting to new attribution models and establishing new tracking parameters post iOS 14. Fast forward to this day, we maintained 70% in new customer revenue at scale, driving best sellers with Product specific ads while focusing on ad creative rotation, video ads, UGCs and audience testing. Our 360 approach not only allowed us to consistently scale spend and leverage key growth drivers beyond Meta performance, but also informed inventory strategy, budgeting and marketing mix for the company year over year.

√ 54% INCREASE IN WEBSITE CONVERSION RATE THANKS TO PRODUCT ADS STRATEGY

√ LAUNCHED ON NATIONAL HAT DAY WITH HIGHEST DAY IN SALES IN COMPANY HISTORY 

√ YOY GROWTH AT SCALE WITH 70% IN NEW CUSTOMER REVENUE

√ REAL CUSTOMER UGCS ACQUIRED WITH VIDEOASK CAMPAIGN LED TO 25% LIFT IN FACEBOOK AD PERFORMANCE 

√ IMPLEMENTED AN A.I. POWERED BOT USING FACEBOOK MESSENGER TO STREAMLINE ORDER TRACKING

From $460K to $2M+ in revenue in one year scaling spend by 165% on Meta Ads, for an activewear brand

The secret sauce behind our strategy for Sweetflexx was a mix of relentless creative testing, broad targeting and targeting angles. We identified different pain points, needs and desires using customer sentiment analysis. Diving into customer language on social, comments, reviews, UGC and customer service feedback, we mapped all the key elements to further optimize ad copy and video hooks.

What exact words were customers using to describe their experience? What was their motivation behind each purchase? Are they parents, pet owners, travelers, outdoor lovers? Do they spend time on their feet at work? In order to scale, we needed to explore and market to a variety of personas beyond the classic fitness enthusiast and speak to them in their own words. Nurses, moms, bio hackers, fitness trackers, skiers, dog walkers — we unlocked unlimited audience pockets to combat rising CPMs. Social proofing winning creative allowed us to extend the life and performance of top performing ads at scale. 

With three record months in Q1, a year of expansion and a smashing Q4, we helped Sweetflexx position itself and scale their operations, going from $90K to $500K in monthly sales. Our 165% increase in Facebook Ad spend drove continuous growth allowing this business to hire new team members and invest in product development.

√ FROM $90K TO $500K MONTHS IN LESS THAN A YEAR

√ FROM 6 TO 7 FIGURES, DOUBLING YEARLY REVENUE WITH META ADS ALONE

√ METICULOUS PERSONA RESEARCH AND CREATIVE TESTING MADE 165% INCREASE IN META SPEND POSSIBLE WITH TOP PERFORMER ADS 

Each month we retained and re-engaged 30% of unsubscribing users that otherwise would have left, while Campaign Unsubscribe Rate dropped by 18% and Bounce Rate by 8%. All this with fewer campaigns to maximize deliverability and keep those emails hitting inboxes just right. 

Meanwhile, Flow metrics are soaring with 54% higher Conversion Rate, 36% higher Revenue per Recipient and 82% higher revenue from Flows; that’s YoY, not even including Q4 peak of sales, which we crushed. In November alone, our efforts led to a 142% jump in Klaviyo-attributed revenue compared to the same time last year. We set a whole new scoreboard.

√ KLAVIYO-ATTRIBUTED REVENUE UP BY 142% YOY DURING BFCM

√ 35% INCREASE IN CAMPAIGN PLACED ORDER RATE

√ 18% DROP IN UNSUBSCRIBE RATE COMPARED TO THE PREVIOUS SIX MONTHS

We continued to scale gradually into the holiday season which is a crucial time as investors unload tax-deductible funds before the end the year. At the same time, this phase came with its challenges. Q4 is the most competitive time of the year to advertise and ad costs rise up to 40%.

Additionally, in order to stay compliant with Equity Crowdfunding regulations, we were not able to incorporate any urgency and scarcity based messaging nor any specific incentive, at a time where the vast majority of direct-to-consumer marketing was blasting 30%-50% discounts. Nonetheless, our messaging powered by our scaling strategy paid off, as we generated an astonishing 740% return, with peaks of 11.3X for the whole month of November, reaching and passing the $1 Million dollar goal.

We leveraged these key partnerships on paid social with the goal to not only increase DTC sales in the short term, but also generate increased awareness to keep the brand’s placement on the shelves at Target — and we succeeded while maintaining an average of 4X Return on Spend. Plus with an acquisition strategy in place, our top performing opt-in campaign triggered over 26,000 entries in the first 24 hours and acquired a total of 48,000 email subscribers using gamification via Facebook Ads.

Don't just adapt, lead the pack. Let's shift from surviving to thriving.

Burnt by agencies?

“We have been burnt by agencies that literally buried the business in discounts, hiding behind ROAS, and didn’t understand our financials.”

“Running ads in-house, not getting enough traction. Simply can’t keep up with Meta’s up-and-down performance!”

“Our email flows are not producing at their full potential. And we don’t have a real segmentation strategy. Meanwhile, we don’t even know if our customers are being flooded with emails.” 

“Been there with ‘gurus’ who promise the world and never show up –we were left in the hands of a junior account manager without real expertise.”

“Things are moving too slow with inexperienced freelancers that don’t understand the big picture. I don’t have time for that.”

A people-centric approach built on trust. 

Trust is everything.

You can't build a great partnership without it. It's like trying to build a house on quicksand. But trust is earned and we're in it for the long haul, earning your trust with results, transparent communication and strategic leadership.

Our client-partners stick with us, and we think that says a lot about the trust we've built together.

We've been lucky enough to work with some truly awesome DTC brands, building relationships that span years and are worth millions.

ALL OUR PARTNERS GET ACCESS TO OUR FULL TEAM AND RESOURCES, NO MATTER THE SIZE OR SPEND — BECAUSE WE DON’T “SHELVE” CLIENTS:

1. A dedicated eCommerce Growth Acceleration Team specializing in both paid social and retention marketing, regardless of the service you pay for. We don’t have juniors on our team and we understand your marketing mix fully.

2. A tried-and-tested Strategic Process that starts from your P&L and focuses on key metrics. We come armed with experience in the field with 7 & 8-figure brands, so you can hit your growth goals.

3. In-house copywriting and creative strategy to deliver ad creative that converts and guide you into the strategic development of more content.

4. Our Rapid Graduation Testing never stops and guarantees that you’re always preparing for what comes next. We always test new angles and keep a regular rotation of creatives.

5. Transparent communication: we don’t hide behind the big wins. We dive into your financials, keep up with your KPIs, and we’re always ready to highlight red flags when we see them, so that we can make a plan of attack before it’s too late.