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Digital Marketing

How to Dodge the Gmail Promotions Tab

How to Dodge the Gmail Promotions Tab

Over 30% of the daily emails worldwide are sent through Gmail. While having good deliverability takes much more, it’s not too late to focus on Gmail deliverability first. You really don’t want to put this off, especially ahead of the big changes and new Gmail/Yahoo requirements announced for February 2024. These are 6 steps you can take to dodge the Promotion Tab and towards better email deliverability overall.

A million strategies out there, which one is right for your e-commerce?

A million strategies out there, which one is right for your e-commerce?

There are a million strategies out there. Which one is right for you? Chances are…there are bottlenecks in your customer’s journey that can actually be solved. And there are missed opportunities in your business - literally money left on the table - that are preventing you from scaling and thriving. And yes, you can have your cake and eat it too, with a custom road map for your e-commerce.

Up Your Instagram Game: The New Algorithm Explained

Up Your Instagram Game: The New Algorithm Explained

Instagram has recently announced the details of its updated algorithm. These long-awaited changes are really worth paying attention to if you care how your brand performs online. How the updated algorithm works, new hashtag strategies and a few Insta-confirmed answers.

E-commerce: 10 Ways to Optimize & Scale with Facebook Ads

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E-commerce: 10 Ways to Optimize & Scale with Facebook Ads

Advertising on Facebook is one story. Optimizing your advertising and getting an amazing return is a totally different one. Here are a few ways to optimize and scale Facebook Ad campaigns for your e-commerce business or brand.

How to increase AOV, best use of Lookalike audiences, retargeting and more.

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