125% tariff on all Chinese imports. Most other countries have returned to a universal 10% rate. Even if you’re not sourcing from China, the volatility in trade policy, shipping behavior, and competitors’ pricing strategy is already influencing customer behavior, ad cost and conversions. This is what we know now, what we’re seeing unfold, and our take on how to respond.
How can DTC brands adapt and use AI to grow? What’s the best content strategy for e-commerce right now? As Q1 wraps, we’re reflecting on how to stay competitive through smarter marketing. Discover the AI tools we’re exploring, how to build trust with first-party data, and how to use Instagram beyond the feed to drive full-funnel results. Take a peek at what’s shifting, what to try, and a few key takeaways to help you navigate change and strengthen your growth strategy.
If you’re getting started with Email or you’re wondering if your current performance is up to par, give this Podcast episode a listen. We discuss: why Email is more important than ever in the digital marketing mix; the most common mistakes in a Klaviyo setup; the most essential Email Flows that any eCommerce brand should have (at the very least).